Hello, I’m MadISON

Multimedia Designer, Middle TN

With a background in graphic and packaging design, I bring a strong technical understanding to my creative process, allowing me to craft designs that are both visually appealing and functional. I am passionate about creating people-centered designs that are accessible, engaging, and intuitive, without compromising on creativity. My approach focuses on balancing aesthetics with usability, ensuring that every project communicates effectively with its audience. Whether designing logos, product packaging, or branding materials, I strive to deliver high-quality, thoughtful work that resonates with users and meets their needs.

About Me

I have had a passion for art from a young age, which has evolved into a rewarding career as a full-time graphic designer and multimedia artist. After graduating from high school, I pursued formal education in graphic design at Riverside City College in Riverside, CA, where I developed both technical and creative skills. Alongside my academic training, I launched my own business, Maddmallow, in 2018. What began as selling handmade stickers and prints at local art fairs has since expanded into creating custom dolls and unique designs for a diverse range of clients.

In addition to my entrepreneurial work, I gained valuable industry experience as Assistant Prepress Manager at Microflex Film, a small business in Riverside, CA, specializing in flexible film and innovative printing solutions. During my time at Microflex, I worked closely with a variety of printing and promotional materials, gaining hands-on experience in the production process and contributing to the company's growth. After a year and a half, I transitioned to my current role at Brand Elevate, a company that specializes in a wide range of custom products, including apparel, cups, flyers, and books.

At Brand Elevate, I handle all aspects of graphic design, including logo creation, typesetting, book formatting, photo editing, and vectorizing. I also create visuals from scratch to meet the unique needs of our clients. In addition to graphic design, I directly manage our in-house digital printing operations, ensuring that all designs are accurately printed and meet quality standards. When necessary, I also oversee the setup and coordination of outsourced jobs to ensure timely and efficient production.

This combination of formal education, hands-on experience in both small business and corporate environments, and entrepreneurial ventures has equipped me with a versatile skill set and a deep understanding of design across various industries.

Skills

Graphic Design:

  • Logo Design

  • Typesetting

  • Book Formatting

  • Photo Editing

  • Vector Illustration and Vectorizing

  • Visual Design Creation (Designing from scratch)

  • Custom Graphics Creation (for various products)

Printing & Production:

  • Digital Printing (in-house operation management)

  • Prepress Design & File Preparation

  • Color Correction and Proofing

  • Print Production Workflow

  • Job Setup for Outsourcing

  • Flexible Film Printing (specific to experience at Microflex Film)

  • Promotional Materials Design (Flyers, Brochures, etc.)

Multimedia & Digital Design:

  • Multimedia Art Creation

  • Design for Custom Products (Apparel, Cups, Books, etc.)

  • Graphic Design for Merchandise and Promotional Items

Software & Tools:

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)

  • Microsoft Office (Word, Excel, PowerPoint)

  • Digital Printing Software (specific programs used at Brand Elevate)

  • Photo Editing and Retouching Software

  • Procreate

  • Figma

Business & Entrepreneurial Skills:

  • Client Interaction and Custom Design Services

  • E-commerce & Online Sales (selling artwork under the Maddmallow brand)

  • Small Business Management (from product development to sales)

  • Marketing and Branding for Personal Business

Communication & Teamwork:

  • Collaboration with Clients and Vendors

  • Coordination with External Suppliers for Outsourcing

  • Team Collaboration with Designers and Production Staff

  • Project Management and Job Tracking

Creative & Problem-Solving Skills:

  • Creative Concept Development

  • Adaptability to Different Design Needs and Client Specifications

  • Attention to Detail and Quality Control in Design and Production

Time Management & Organization:

  • Managing Multiple Projects Simultaneously

  • Meeting Deadlines for Design and Printing Projects

  • Managing Print Production Schedules

maddmallow@gmail.com

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maddmallow@gmail.com ~